Pelly offers a platform for managing talent and streamlining decision-making and combines AI with a user interface to help sports organisations make data-driven decisions efficiently.
Pelly offers a platform for managing talent and streamlining decision-making and combines AI with a user interface to help sports organisations make data-driven decisions efficiently.
Sector: Football / sports club operations software
Product: All-in-one platform for scouting, contracts, staff and match details
Founders: Iwan Pritchard; Stephen Hickingbotham; Tomos Owen
Founded: 2022
Recent funding: Pre-seed / seed announced Jan 2025
Streamlining football club recruitment and operational workflows (scouting, contracts, staff and match information).
2022
Sports tech / Football operations software
£355,000
Dealroom lists Development Bank of Wales and M-Sparc; company announced pre-seed on Jan 14, 2025.
“Includes Development Bank of Wales and Menai Science Park among investors; round involved angel syndicate and part-match by Development Bank of Wales' Angel Co‑Fund”