
Peeractive is the innovation lab and parent company behind some of the e-commerce industry's most groundbreaking applications, including Drop ‘til You Shop® and Orion™. Drop ’til You Shop's patented online live-sale events have been described as “an obsessive video game” (Bloomberg), “an adrenaline-fueled tizzy of competitiveness” (TechCrunch) and “a nail-biting, multiplayer game of Deal or No Deal” (Yahoo! Finance). In addition to supercharging customer engagement, our technology monitors live user behavior to make decisions about pricing, product selection and availability, working to increase conversion rates, margins and sell-through. Our first ever publicly promoted live-sale event attracted 100,000 shoppers in just 24 hours. Orion is the most advanced engagement ring selling tool available for retailers. Our patent-pending Expert Selector rethinks the diamond buying experience by combining a revolutionary new user interface with the world’s first AI-driven jewelry and diamond platform specially optimized for quality and value over sheer quantity and price. Orion has launched as part of a joint venture with one of the largest jewelry companies in the world, with over 12,000 employees in 15 countries.

Peeractive is the innovation lab and parent company behind some of the e-commerce industry's most groundbreaking applications, including Drop ‘til You Shop® and Orion™. Drop ’til You Shop's patented online live-sale events have been described as “an obsessive video game” (Bloomberg), “an adrenaline-fueled tizzy of competitiveness” (TechCrunch) and “a nail-biting, multiplayer game of Deal or No Deal” (Yahoo! Finance). In addition to supercharging customer engagement, our technology monitors live user behavior to make decisions about pricing, product selection and availability, working to increase conversion rates, margins and sell-through. Our first ever publicly promoted live-sale event attracted 100,000 shoppers in just 24 hours. Orion is the most advanced engagement ring selling tool available for retailers. Our patent-pending Expert Selector rethinks the diamond buying experience by combining a revolutionary new user interface with the world’s first AI-driven jewelry and diamond platform specially optimized for quality and value over sheer quantity and price. Orion has launched as part of a joint venture with one of the largest jewelry companies in the world, with over 12,000 employees in 15 countries.
What they do: Innovation lab behind Drop 'Til You Shop (gamified live-sale e‑commerce) and Orion (AI-driven jewelry engagement tool)
Founded: 2012
Notable traction: First public live-sale event attracted 100,000 shoppers in 24 hours
Funding: Reported venture round of $1.25M (Nov 2013); total reported funding USD 5,300,000
E-commerce inventory clearance and customer engagement; jewelry retail customer selection and purchase experience.
2012
E‑commerce / Retail (jewelry retail engagement tools)
1,250,000 USD
Reported venture round following participation in DreamIt Ventures' accelerator (reported Dec 2013; raised in Nov 2013).
“Reported investors include Robin Hood Ventures and DreamIt Ventures (venture funding, 2013); company participated in DreamIt Ventures accelerator.”