
PEAX Data is a data and AI consultancy firm specializing in the Food & Flower sector. They leverage data and AI to make the sector more demand-driven, focusing on making data and AI accessible for companies. Their core product is the APEX Data Platform for Category Management, an AI assistant designed to help FMCG companies improve their category management by automating data harmonization from various sources (like Nielsen, Circana, GFK) into actionable insights. This saves Category Managers significant time, allowing them to focus on deeper analysis and strategy development. PEAX also offers solutions in price optimization, production forecasting, and inventory optimization, utilizing Machine Learning and Deep Learning. Their approach is 'start small, think BIG,' emphasizing learning by doing and aiming for a 150% return on investment for their clients. They have successfully helped clients like Rijk Zwaan and Klasmann-Deilmann.

PEAX Data is a data and AI consultancy firm specializing in the Food & Flower sector. They leverage data and AI to make the sector more demand-driven, focusing on making data and AI accessible for companies. Their core product is the APEX Data Platform for Category Management, an AI assistant designed to help FMCG companies improve their category management by automating data harmonization from various sources (like Nielsen, Circana, GFK) into actionable insights. This saves Category Managers significant time, allowing them to focus on deeper analysis and strategy development. PEAX also offers solutions in price optimization, production forecasting, and inventory optimization, utilizing Machine Learning and Deep Learning. Their approach is 'start small, think BIG,' emphasizing learning by doing and aiming for a 150% return on investment for their clients. They have successfully helped clients like Rijk Zwaan and Klasmann-Deilmann.
Sector: Food & Flower / AgriFood
Core product: APEX Data Platform (Category Management AI assistant)
Founded: 2021
Headquarters: Rotterdam, Netherlands
Team size: ~19 employees
Data fragmentation and inefficient category management, assortment planning, forecasting and pricing in the Food & Flower / AgriFood supply chain.
2021
AI / Data for AgriFood and FMCG
Reported as a non-equity assistance round
“Received non-equity assistance from ScaleNL Accelerator programme (reported)”