
Omnia Retail provides dynamic pricing and price monitoring software for retailers and brands. Founded over a decade ago, they have positioned themselves as a leader in the European market and are aiming for global leadership in SaaS pricing software. Their platform integrates internal data with competitive insights from various sources like marketplaces and competitor domains. Omnia combines machine learning with business rules to offer transparent, automated pricing strategies, helping businesses optimize pricing in real-time to increase revenue and maximize profits. They serve both SMB and enterprise clients and emphasize strong customer support and knowledge sharing in pricing strategies across diverse industries. The company acquired Patagona in 2021, expanding its product offering and reach.

Omnia Retail provides dynamic pricing and price monitoring software for retailers and brands. Founded over a decade ago, they have positioned themselves as a leader in the European market and are aiming for global leadership in SaaS pricing software. Their platform integrates internal data with competitive insights from various sources like marketplaces and competitor domains. Omnia combines machine learning with business rules to offer transparent, automated pricing strategies, helping businesses optimize pricing in real-time to increase revenue and maximize profits. They serve both SMB and enterprise clients and emphasize strong customer support and knowledge sharing in pricing strategies across diverse industries. The company acquired Patagona in 2021, expanding its product offering and reach.
What they do: SaaS dynamic pricing and price monitoring for retailers and brands
Founded: Around 2012
Headquarters: Amsterdam, Netherlands (office in Darmstadt, Germany)
Recent investor: Connected Capital (capital injection announced Nov 4, 2024)
Retail pricing optimization and competitive price intelligence
2012
SaaS; Retail technology / Pricing software
Crunchbase lists one funding round (Series B); company announced a capital injection from Connected Capital on November 4, 2024 to support growth and product development.
“Connected Capital provided a capital injection announced November 4, 2024”